Looking for Sponsorship with Shafeeqah Isaacs

I chat to award-winning sports development and sponsorship strategist, Shafeeqah Isaacs, about some of the key initial aspects that any rights holder needs to know when looking for a sponsorship.

In our discussion we talk about the following aspects:

• Your Value

• Identifying potential sponsors.

• Is there alignment? Finding brands that would appreciate your value.

• Common Value (Brand awareness, sales, goodwill etc…)

• What should a proposal contain? What should a proposal NOT contain?

• How to approach potential sponsors (Build relationships)

ABOUT Shafeeqah Isaacs:

Shafeeqah Isaacs is an award-winning sports development and sponsorship strategist with over two decades of experience driving brand growth, community impact, and athlete development across Africa. having most recently led football and youth sponsorships for one of South Africa’s leading banks. But she has worked with many global brands over the years, using sport as a platform to unlock greatness.

A passionate advocate for women and youth in sport, Shafeeqah is committed to creating opportunities that extend far beyond the pitch.

Shafeeqah is the founder of Abena Sport, a pan-African consultancy focused on building self-sustaining ecosystems in sport through marketing, sponsorship, athlete education, and commercial innovation. She is also the founder of The F-Bomb, a community with the goal of connecting visibility to opportunity for women working in the sports industry.